Senior Marketing Technology Manager

Job Description

Marketing Technology Manager

Location: Durham, North Carolina, USA

Job Category: Marketing Technology / Digital Marketing

Seniority: Senior Management

About the Role

An established healthcare organization is seeking a Marketing Technology Manager to lead the strategy, implementation, and optimization of its marketing technology platforms.

The role focuses on CRM systems, marketing automation, analytics tools, and data-driven campaigns that support patient and provider engagement. You'll collaborate with clinical, digital, and operations teams to improve marketing effectiveness, maintain compliance, and deliver measurable results.

The ideal candidate combines marketing technology expertise with strategic thinking, project leadership, and the ability to manage vendors, budgets, and team development.

Key Responsibilities

• Lead the strategy and ongoing development of the marketing technology ecosystem.
• Manage the implementation, integration, and optimization of CRM and marketing automation platforms.
• Oversee marketing analytics tools and reporting capabilities.
• Develop data-driven campaigns to improve audience engagement and marketing performance.
• Collaborate with clinical, digital, and operations teams to align technology with business objectives.
• Ensure marketing technology processes and campaigns meet relevant compliance requirements.
• Manage external technology vendors, relationships, and budgets.
• Identify opportunities to improve marketing processes, data quality, and platform performance.
• Use analytics and performance insights to guide decisions and continuous improvement.
• Mentor and support team members, encouraging collaboration and professional development.

Key Skills and Experience

• Experience in marketing technology, marketing operations, CRM, or digital marketing.
• Strong knowledge of CRM platforms and marketing automation systems.
• Understanding of marketing analytics, campaign performance, and data-driven engagement.
• Experience leading technology implementation and optimization initiatives.
• Ability to manage vendors, budgets, and cross-functional projects.
• Strong stakeholder management and communication skills.
• Experience working with compliance requirements in a regulated environment is beneficial.
• Leadership skills, including team development and mentoring.
• Strategic problem-solving skills and a focus on measurable business outcomes.

Role Highlights

• Lead marketing technology strategy and platform optimization.
• Work across marketing, digital, clinical, and operational teams.
• Support data-driven engagement initiatives in healthcare.
• Influence marketing performance through technology, analytics, and process improvement.
• Contribute to team development and ongoing innovation.