Job description
JOB SUMMARY
The Digital Marketing Specialist supports Aloha Pacific FCU's digital growth by executing marketing campaigns that strengthen brand awareness, increase member engagement, and drive business results. This role manages digital advertising, website optimization, email marketing, and CRM-driven campaigns while leveraging analytics to deliver data-backed insights. The ideal candidate is creative, analytical, detail oriented, and passionate about improving the member experience across digital channels.
MINIMUM QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
Education
- Bachelor's in Marketing, Communications, Journalism, or related field
Experience/Skills
- Two (2) years of digital marketing or advertising experience
- Experience with AdTech platforms like Google Ads and Meta Ads Manager
- Working knowledge of website CMS systems
- Strong writing, communication, and analytical skills
- Basic design skills (Adobe Creative Cloud, Canva, or Figma)
- Proficiency in Microsoft Office
PREFERRED QUALIFICATIONS
Experience/Skills
- Experience with SEO and AI driven SEO tools
- Experience with MarTech and CRM platforms like Salesforce, Hubspot, etc
- Experience in financial services or other regulated industries
- Experience with advanced CRM segmentation or automated journeys
- Familiarity with analytics tools (GA4, Tag Manager, Looker/Data Studio)
Credit must be in good standing. Must be bondable pursuant to 713.3(b) of the NCUA's Rules and Regulations.
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