B2C Digital Growth & Loyalty Specialist

B2C Digital Growth & Loyalty SpecialistUS-NY-MelvilleJob ID: 34974Type: Full-Time# of Openings: 1Category: MarketingCUSA Melville HeadquartersAbout the Role Canon U.S.A. Inc., headquartered in Melville, NY seeks a B2C Digital Growth & Loyalty Specialist (Specialist, Marketing). The B2C Digital Growth & Loyalty Specialist is responsible for driving digital growth initiatives that strengthen the Canon Online Store customer engagement, loyalty, and revenue. The primary focus of this role is the acceleration and optimization of the Canon Online Store Loyalty Program and identifying new opportunities to acquire customers, improve customer retention and increase lifetime value. Working closely with Marketing, IT, Sales, Analytics, and external agency and technology partners, this individual will coordinate initiatives from strategy and planning through execution and measurement, while exploring emerging channels, technologies, and opportunities to expand the Canon Online Store digital business.This position is full time and offers a hybrid work schedule requiring you to be in the office Monday, Tuesday and Wednesday and an option to work from home the remainder of the week (unless a specific business need arises requiring in office attendance on other days). Note that work schedules and office reporting requirements may change from time to time based on business needs.Your Impact CUSTOMER RETENTION & GROWTHLead the acceleration and optimization of the Canon Online Store Loyalty Program, partnering with cross-functional teams to define requirements, prioritize enhancements, coordinate implementation, and identify opportunities to increase customer engagement, retention, and valueSupport the ongoing management and evolution of the Loyalty Program, including day-to-day marketing, operations, planning, performance monitoring, and coordination with vendors and internal stakeholdersLead and scale Canon's robust Affiliate Marketing program. Oversee day-to-day operations, plan and execute strategic marketing placements, and continuously expand, optimize, and balance our publisher portfolio to drive sustainable growthSupport the growth of the Canon Employee Store through targeted email, merchandising, and other digital initiatives, partnering with Sales to align campaigns with product launches, seasonal priorities, on-site promotions and tent-pole eventsWork with the Market Research team to gain customer and business insights to identify opportunities for growth, including new campaigns, programs, and digital initiatives that increase acquisition, engagement, conversion, and retentionPartner with Marketing, Analytics, Sales, and other stakeholders to evaluate performance, develop recommendations, and execute initiatives that drive measurable business resultsEMERGING CHANNELS & INNOVATIONIdentify, evaluate, and test emerging digital channels, platforms, partnerships, and customer acquisition opportunities that can drive incremental traffic, new customers, and revenue to the Canon Online StoreMonitor evolving consumer behaviors, digital commerce trends, marketplaces, social commerce, AI-powered discovery, and other emerging channels to identify opportunities for the Canon Online StoreDevelop recommendations and business cases for new channel strategies, partnerships, technologies, and pilot programs based on customer potential, business value, and scalabilitySupport Canon's Agentic Commerce readiness by coordinating with IT, agencies, and technology partners to explore and integrate commerce capabilities across Large Language Models (LLMs) and emerging AI-powered shopping experiencesLead or coordinate cross-functional innovation initiatives from opportunity identification through testing and implementation, partnering with internal teams and external vendors to bring new digital capabilities to marketAbout You: The Skills & Expertise You Bring REQUIREDBachelor's degree in a relevant field or equivalent experience required, plus 3 to 5 years of related experienceBachelor's degree in Marketing, Business, Communications, Digital Media, or a related field3-5 years of experience in digital marketing, eCommerce, customer loyalty, growth marketing, or a related fieldExperience managing or coordinating cross-functional initiatives across Marketing, IT, Analytics and SalesStrong project management and organizational skills with the ability to manage multiple prioritiesStrong analytical mindset with the ability to interpret performance data and translate insights into actionable recommendationsExcellent written and verbal communication skillsDemonstrated ability to collaborate effectively with internal teams and external partnersCustomer-focused mindset with an understanding of digital customer engagement and retentionPREFERREDExperience managing or supporting a loyalty or customer rewards programExperience with customer acquisition, retention or lifecycle marketingExperience with eCommerce and direct-to-consumer businessesExperience developing digital marketing campaigns, including email and on-site promotional experiencesExperience managing agency, technology, or vendor relationshipsFamiliarity with digital analytics and eCommerce platformsExperience identifying or testing emerging digital channels and customer acquisition opportunitiesExposure to AI-powered commerce, conversational AI, Large Language Models (LLMs), or other emerging digitalSUCCESS MEASURESSuccess in this role will be measured by:Develop and Launch the Canon Online Store Loyalty ProgramLoyalty Program Growth & Engagement: Increased membership, participation, engagement, retention, and customer valueLoyalty Program Optimization: Successful delivery of program enhancements, initiatives, and capabilities that improve the customer experience and business resultsCustomer & Revenue Growth: Increased customer acquisition, engagement, repeat purchase and conversionEmployee Store Performance: Increased Employee Store traffic and engagement through effective digital marketing and promotional initiativesNew Growth Opportunities: Identification, evaluation, and testing of new channels, partnerships, and capabilities that generate incremental customers and trafficExecution: Effective delivery of cross-functional initiatives, with clear objectives, timelines, stakeholder alignment, and measurable outcomesCORE COMPETENCIESGrowth Mindset - Identifies opportunities to drive customer and business growthCustomer-Centricity - Understands customer needs and translates them into engaging digital experiences and programsStrategic Thinking - Connects customer insights, business objectives, and market opportunities to develop actionable strategiesAnalytical Thinking - Uses data and performance metrics to evaluate opportunities, measure results, and inform decisionsCross-Functional Collaboration - Builds strong relationships and effectively works across Marketing, IT, Sales, Analytics, and external partnersProject Management - Organizes and drives initiatives from planning through execution while managing multiple prioritiesInnovation & Curiosity - Explores emerging channels, technologies, and new approaches to digital growthCommunication - Clearly communicates ideas, recommendations, priorities, and results to diverse stakeholdersInitiative & Adaptability - Takes ownership, solves problems, and adapts to changing business and customer needs We are providing the anticipated salary range for this role: $66,300 - $81,550 annuallyCompany Overview About our Company - Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately $28.5 billion in global revenue, its parent company, Canon Inc., as of 2024 has ranked in the top-10 for U.S. patents granted for 41 consecutive years. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. To learn more about Canon, visit us at and connect with us on LinkedIn at Who We Are Where Talent Fosters Innovation. Do you want your next professional experience to be filled with purpose and opportunity, world-class team members, and impactful work? Driven by our mission of exceeding customer expectations with our technologies and enriching the lives of our local communities and staff, we are a phenomenal team working collaboratively toward common goals. Our employees have a strong work ethic, creativity, and a cooperative spirit. We believe in integrity, respect, empowerment, and making a difference in the communities we serve. There is a strong sense of pride in what we do individually and together as a team. Join us and discover what it means to work for a global digital imaging leader with an unparalleled reputation for quality and innovation. What We Offer Youll be joining a leader in digital imaging and innovation with an immense opportunity to make an impact and create your own rewarding career. We demonstrate commitment to our employees by offering a full range of rewards, including competitive compensation and benefits. And Even More Perks! -Employee referral bonus -Employee discounts -Dress for Your Day attire program (casual is welcome, based on your job function) -Volunteer opportunities to give back to our local community -Swag! A Canon welcome kit and official merch you cant get anywhere else Based on weekly patent counts issued by United States Patent and Trademark Office. All referenced product names, and other marks, are trademarks of their respective owners. Canon U.S.A., Inc. offers a competitive compensation package including medical, dental, vision, 401(k) Savings Plan, discretionary profit sharing, discretionary success sharing, educational assistance, recognition programs, vacation, and much more . click apply for full job details